Ideal Customer

It was a quiet meeting this morning, partly due to the fact that some of the group were Net-ing (networking without the work!) at the Please Take My Card Event last night which Lori & the team at AMI hosted. An excellent concept and a great turn-out for their first event in Halifax. Great job, Lori!

This morning, as part of our Elevator Speeches, people were asked to tell us about their Ideal Customer.

The responses were as follows:

• Stephanie's ideal customer is someone who wants to be helped ie is willing to be actively involved in their rehabilitation, not expecting someone else to do all the work for them!

• Jeff told us about a new customer - a Government department, to his surprise! Jeff's ideal is a company that already has a receptionist but who is dealing with other tasks also. Smiledog can deal with the overflow, cover lunch or simply free up a bit of time for the receptionist to get other work done also.

• Jerry's ideal is someone with a wheelbarrow full of money that wants to buy tomorrow! He likes customers who are proactive and want to get things done.

• Steve likes customers who are unsure of what they are doing . . . . as he likes the hands-on approach and enjoys helping people, for example first-time buyers; those who do not know about Wills; have no Estate Planning etc.

• Marybeth's ideal customer is one with a disability/injury, indicating more than a one-off approach. MB would like to be able to develop a relationship over time to be more effective.

• Deborah is looking for people with an upcoming event who want something different and no fixed idea as she enjoys the creative aspect of her job and putting ideas across.

• Paul was very specific about his ideal - 6 feet tall, good-looking lady with lots of money. Now there's a man who knows what he is looking for :)

• Liz wants customers with a need for photography on an on-going basis. She also showed us a picture she recently created - a very subtle photographic collage -a beautiful piece of art. More creativity being shown there.

• Bill is looking for customers who are interested in the final product more so than the cost of it - the treasures of yesterday that can be preserved for tomorrow. Remember the christening robe shadow-box Bill showed us recently?

• Angela's ideal is someone who is open to new ideas, who allows her the flexibility to be creative in getting their message out to the public.

• Dolores is looking for people who want to look and feel good - men & women - as Dolores was this week's Speaker, she showed us some of the MK range including the new men's range. . . . something for everyone there - Ladies, Men & Teens.

• Eleanor's ideal customer is Business Owners/Managers who are interested in learning new skills or improving existing ones to help develop their business as she will be running a series of workshops starting on November 30th.
  

Hopefully that gives us all a little more information about each other's customers & prospects. If we recognise them when we are out & about, we can bring in some quality referrals for each other. It may also get you thinking . . . . do you know who your Ideal Customer is?

That's about it for this week - don't forget there is no meeting next week (the 22nd) because of the Network event at Holiday Inn, Kearney Lake. See you there.